Ten years ago, the word “uber” meant extreme, excessive or superlative. It did not trigger notions of ridehailing, protests or public policy dilemmas. Ten years ago, Lyft did not exist: as a company, a noun or a verb. Ten years ago, in May 2009, smartphones were in their infancy, not even two years old.
Fast forward ten years, take a step back, and some days it feels as though the world has shifted beneath our feet.