MEDIUM | On Your Mark, Get Set, Go Public! Uber, Lyft & This Fleeting Moment

Ten years ago, the word “uber” meant extreme, excessive or superlative. It did not trigger notions of ridehailing, protests or public policy dilemmas. Ten years ago, Lyft did not exist: as a company, a noun or a verb. Ten years ago, in May 2009, smartphones were in their infancy, not even two years old.

Fast forward ten years, take a step back, and some days it feels as though the world has shifted beneath our feet.