WORLD ECONOMIC FORUM | Connecting an unconnected tourism industry
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1 in 11 people globally are employed in tourism, yet many of these people remain offline; fewer than 3% of all professional tour guides in the world have any sort of online presence. You can’t find them with an old-school computer, much less your phone. They are a vast treasure trove of local knowledge, stories, expertise and passion about the place you are visiting and, practically speaking, they are invisible.